online marketing is a strange affair. We want the correct folks to see our online marketing material but are not always prepared to do the strange stuff that lurks in the background and influences our search Engine Results Pages. So understanding how search works are essential, for both us as marketers, and those of you who are looking for travel info about St. Lucia, in KZN South Africa.
I recently discovered this document by Prabhakar Raghavan who is a rather important fella in the Google management team. do a little research on him starting here
this online asset in the Google asset base is a rather loud and ear-damaging scream for GOOGLE to tell us to catch wake up... the Google hummingbird also is producing great-grandchildren at an alarming rate, and due to the high levels of Artificial intelligence and Machine Learning these ever-growing family additions are creating an enormous family tree which is making shade for other older algorithms which may soon be somehow incorporated into the things and not strings space.
I just recently blogged about related stuff at https://4ubrand.blogspot.com/2022/10/OnlineSearch.html
so if you wanna go to Cape Vidal in the iSimangaliso Wetland Park take a peep to see here
etting your travel info high in the SERPs is a real tough nut to crack. the issue is that there are some other folks all trying to market the same and very similar products .... some of these folks have big budgets, coz they are five-star hotels, that want to keep their guests under control, and ensure that these guests only do approve tourism activities and that they get paid a commission for each tourist they send on an excursion.
So being discovered is step one, next is to get your pages higher in the SERPs. (Search Engine Results pages) easy to say, but really difficult to implement.
If you wanna send folks to iSimagaliso wetland Park use this form.
So in the future when doing any online marketing understand who your target maeket audience is, then how will they find your content, and what tools will they use to find your content, coz your SEO needs to be tweaked to cater for that new stuff as you become aware of tweaks that you can make, like adding the necessary #Link Attributes in the HTML code.
So online marketing of travel info is tough. just how tough is the question that you will be able to answer after a few weeks of effort to get the basics in place.
using social media as a link-build platform is essential. the social listening that comes along for the ride is another issue, but you do need to push hard here and do your duty within the social listening space. using social media as a broad-casting platform is not a good idea, so be prepared to listen in and join the conversation by being mindful and adding links within your comment streams that solve the problems and smooth the issues being discussed in the comments on your social media posts.
enjoy and thanx for reading here.
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